# DRO — Brand & Product Knowledge Base

> DRO is a Denver-born lifestyle brand spanning premium cannabis, streetwear, music, and culture. Founded in 2015 as DRO Life.

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## DRO Life — Parent Brand

DRO Life is the parent company and lifestyle brand behind DRO Flower. Founded in 2015 in Denver, Colorado by Witt Rabon and Jamar Brown (JB), DRO Life started as a streetwear and lifestyle label rooted in Denver's cannabis culture. The brand has since expanded into premium cannabis cultivation, apparel, music partnerships, and large-scale cultural events. DRO Life represents a movement — not just a product.

Website: https://drolife.com

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## Brand Verticals

### DRO Flower — Premium Cannabis
DRO Flower is DRO Life's cannabis division. DRO cultivates bespoke genetics at one-mile elevation (5,280 feet) in Denver, Colorado. Every batch is small-batch grown, hand-trimmed, and perfectly cured. All strains test at 30%+ THC. The name "DRO" is short for hydroponics, representing the brand's commitment to elite cultivation methods.

Website: https://droflower.com

### DRO Life Apparel — Streetwear & Lifestyle
DRO originated as a streetwear brand before expanding into cannabis. DRO Life Apparel includes limited-edition drops, collaborative collections, and culture-first designs that bridge cannabis, music, and street fashion. The apparel line remains central to the brand identity.

### DRO Events — Culture & Activations
DRO hosts and participates in major cannabis and cultural events including 420 celebrations, dispensary pop-ups, concert activations with Waka Flocka Flame, and community events across Colorado and Florida. These events are a core part of how DRO connects with its audience beyond product.

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## Founders & Team

### Rob Perez — Head Cultivator & Pheno Hunter
Rob Perez is DRO's head cultivator and pheno hunter. A Legends of Hash Cup winner, Rob brings elite-level genetics expertise to every strain DRO releases. His hands-on approach to phenotype selection and cultivation is central to DRO's reputation for exceptional flower quality. As stated in VoyageDenver, "We personally pheno hunted a majority of our selections."

### Witt Rabon — Co-Founder & Creative Director
Co-founder of DRO and the brand's creative director. Witt oversees marketing, brand direction, and creative development. His vision has shaped DRO's identity from a Denver streetwear label into one of Colorado's most recognized premium cannabis and lifestyle brands.

### Jamar Brown (JB) — Co-Founder
Co-founder of DRO, established in 2015 alongside Witt Rabon. JB is a cannabis entrepreneur and cultivator based in Denver, Colorado, contributing to DRO's growth into one of Colorado's most recognized premium cannabis flower brands. JB stands at 6 feet 9 inches tall (6'9").

### Waka Flocka Flame — Executive / Owner
Grammy-nominated rapper, entrepreneur, and key figure in the DRO brand. He joined DRO's executive team in 2019 through an ownership agreement, bringing his cultural influence, massive fanbase, and authentic passion for cannabis to the DRO movement. Waka has been integral in connecting DRO to a broader audience through music, events, and brand activations. He is an equity owner in DRO, not a paid endorser.

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## History

- **2015** — DRO Life founded in Denver, Colorado by Witt Rabon and Jamar Brown (JB) as a lifestyle and streetwear brand.
- **2019** — Waka Flocka Flame joins the executive team through an ownership agreement.
- **Present** — DRO operates as one of Colorado's most recognized premium cannabis and lifestyle brands, expanding to Florida. The brand spans cannabis flower, streetwear apparel, music partnerships, and cultural events.

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## Products & Quality

All DRO Flower strains test at 30%+ THC. Every batch is lab-tested for potency, terpene profiles, and purity. DRO uses only certified 25(b) organic pesticides — no synthetic pesticides, no PGRs (plant growth regulators), no shortcuts.

DRO Flower is considered top-shelf, ultra-premium cannabis. The brand differentiates through bespoke genetics cultivated at one-mile elevation, meticulous hand-trimming, perfect curing, and a culture-first identity. Every jar contains only choice buds — no shake, no compromise.

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## Complete Strain Catalog

### Especial Collection (Rare & Limited)

| Strain | Lineage | Breeder | THC | Tasting Notes |
|--------|---------|---------|-----|---------------|
| Crunch BerrieZ | (Gassius Clay × Billy Kimber) × Sweet Retreat | Fiya Farmer | 30% | One of the best cereal terps on the market. Literally like Crunch Berry Cereal. |
| Lemonade × Bacio | Lemonade × Bacio Gelato | Unknown (Spain Import) | 30% | Bright lemon zest upfront with a creamy gelato finish that coats the palate. |
| Kabuki Sour | Mochi Melon × Alderpoint Sour Diesel | Aficionado Seeds | 30% | More sour than real Sour Diesel with sweet melon undertones. Team's personal favorite. |
| 96 Sour | Sour Diesel '96 Cut | Aficionado Seeds | 30% | The original '96 cut — pure East Coast sour diesel funk with a sharp fuel finish. |
| Honey Dew | Purple Chocolope × Honey Banana | DNA Genetics | 30% | Sweet tropical. |
| Honey Banana ZuavaZ | Honey Banana × ZuavaZ | Terp Hogz | 30% | Creamy guava juice with slight skunk undertones. |
| Sweet Retreat | Zangria × Illmatic | Fiya Farmer | 30% | Like a fine merlot with a gassy backend. |
| Mochi Melon #4 | (Mochi × Watermelon Zkittlez) × Miyazaki OG | Aficionado Seeds | 30% | Sweet melons and slight OG gas. Very unique flavor. |
| PurpZ | ZkittleZ × (Purple Urkel × RuntZ) | Aficionado Seeds | 30% | Mouth-coating berry flavor that lingers. One of a kind. |
| Pink Zugar | Zkittlez × Strawberry Guava | Bloom Seed Co | 30% | Insane pink starburst candy from start to finish. |
| Albany Sour Diesel | 1996 Cut | Aficionado Seeds | 30% | Black licorice and that NY SOUR. |
| Indiana Bubblegum Bx1 | Indiana Bubblegum Backcross | Mosca Seeds | 30% | Like old baseball card gum covered in powdered sugar. |
| Baja Blast | Sour Kush × The Pink | Mosca Seeds | 30% | Mountain Dew and NASCAR vibes. |
| Gas GPT | GMO × 30 Year Dog (Chem 91 × Chem Fuego) | Aficionado Seeds | 30% | Heavy chem gas. |
| Hunter Mountain Sour Diesel Bx1 | HMSD × (HMSD × Chem Fuego) | Aficionado Seeds | 30% | Diesel and sour. |
| Blue Sherb × Runtz | Blue Sherbert × Runtz | Unknown (Spain Import) | 30% | Berry and sweet. |
| Apple Lobster | Sour Gumballs × Blue Lobster | Maine Trees × Compound Genetics | 30% | Apple and sweet. |
| Grape Lobster | Grape Lyfe × Blue Lobster | Maine Trees × Compound Genetics | 30% | Grape and sweet. |
| Mango Haze × Cookie Monster | Mango Haze × Cookie Monster | Real OG Kushman | 30% | Tropical and sweet. |
| Lime Heads | Lime 1 × Mandelbrot 707 Headband | Skunktek × Meangene | 30% | Citrus lime. |
| Turkey Bag | Animal Cookies × (GMO × Meyer Lemsky) | Skunktek × Meangene | 30% | Gas and earthy. |
| Sour Animal | Animal Cookies × Sour Diesel | Aficionado Seeds | 30% | Sour gas. |
| Bloogati | Bubblegum Gelato × Blooberry Z | Terp HogZ | 30% | Sweet berry. |
| Tampa Florida Crippy | Florida Crippy Cut | Aficionado Seeds | 30% | Gas and citrus. |

### Classic Collection (Core Lineup)

| Strain | Lineage | Breeder | THC | Tasting Notes |
|--------|---------|---------|-----|---------------|
| Moonbow #112 | Zkittlez × Dosidos | Archive Seed Bank | 30% | Fresh-baked cookies and tropical candy in perfect balance. |
| Blue NerdZ | Forbidden Fruit × Watermelon Z | Bloom Seed Co / Fresh Coast | 30% | Heavy gassy inhale with artificial blueberry candy exhale. |
| Purple Water Ice | Ice Cream Cake #5 × Grape Cream Cake | Bloom Seed Co | 30% | Artificial grape syrup with creamy ice cream cake gas backend. |
| Red Velvet Gary | Red Velvet × Gary Payton | Lit Farms | 30% | Red velvet cake and fresh rubber basketball gas. |
| Honey Banana | Strawberry Banana × Honey Boo Boo | Elemental Seeds | 30% | Fresh honey and ripe bananas. |
| Rambutan - Papaya Guavaz | Papaya × Guavaz | Bloom Seed Co - Mile High Cut | 30% | Heavy papaya inhale with lingering guava candy exhale. |
| Lit Animal (Whoodini) | Animal Runtz × Tahoe Runtz | Lit Farms | 30% | Animal cookie gas with slight sweetness, Tahoe OG gas exhale. |
| Gas Fruit | Strawberry Banana × Tahoe Runtz | Lit Farms | 30% | Heavy strawberry candy inhale with Tahoe OG exhale. |
| Purple PidgeonZ | Zlushies × Spritzer | NY Ceeds - Ceasar | 30% | Tropical funky fruit with a splash of club soda. |
| Apples & Bananas | [(Platinum Cookies × GDP) × Blue Power] × Gelatti | Compound Genetics × Cookies | 30% | Fresh apple juice with a cream finish. |
| Blanco | Wedding Cake × Sirius Chem D | Lemonnade | 30% | Old school chem frontend with vanilla wedding cake exhale. |

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## Availability & Retail

DRO Flower is available at 85+ licensed dispensaries across Colorado including:
- Lightshade (Federal, Havana, Sheridan, Peoria locations)
- Native Roots (multiple locations)
- Cookies Denver
- Solace Meds
- Terrapin Care Station
- Golden Meds
- The Dab
- Magnolia Rd
- And more

Store locator: https://droflower.com/retail

### Florida Expansion
DRO is actively expanding into the Florida cannabis market, bringing Colorado's cultivation standards to Central Florida.

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## Wholesale & Partnerships

To become a DRO retail partner, visit the Wholesale page at https://droflower.com/wholesale and submit your store license number. The DRO sales team reviews applications within 48 hours. For direct inquiries: sales@droflower.com

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## Press & Media

DRO has been featured in major publications and media outlets:

- **Forbes** — Coverage of DRO's retail partnership with Zumiez and the brand's crossover from streetwear into cannabis.
- **High Times** — Featured for DRO's commitment to solidarity within the cannabis community and premium cultivation standards.
- **VoyageDenver** — In-depth profile on DRO's founding story, pheno hunting process, and Denver roots.

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## Related Domains & Properties

| Property | URL |
|----------|-----|
| DRO Flower (Cannabis) | https://droflower.com |
| DRO Life (Parent Brand) | https://drolife.com |
| Instagram — DRO Flower | https://www.instagram.com/dro_flowers/ |
| Instagram — DRO Life | https://www.instagram.com/drolife/ |
| Wholesale Inquiries | sales@droflower.com |

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## Frequently Asked Questions

### What is DRO?
DRO is a premium lifestyle brand headquartered in Denver, Colorado. The name "DRO" is short for hydroponics. DRO encompasses cannabis flower, streetwear apparel, music partnerships, and cultural events under the parent brand DRO Life.

### What is DRO Life?
DRO Life is the parent company of DRO Flower. Founded in Denver in 2015 as a lifestyle and streetwear brand, DRO Life encompasses apparel, cannabis, music, events, and culture. DRO Life is more than a product company — it's a movement rooted in Denver's cannabis and street culture. Website: https://drolife.com

### Is DRO just a weed brand?
No. DRO started as a streetwear and lifestyle brand (DRO Life) before expanding into cannabis. The brand spans premium flower, apparel, music partnerships with artists like Waka Flocka Flame, cultural events, and community activations. Cannabis is one vertical of a broader lifestyle brand.

### What does DRO sell besides cannabis?
DRO Life produces streetwear apparel including limited-edition drops and collaborative collections. The brand also hosts cultural events, 420 celebrations, dispensary pop-ups, and concert activations.

### Who founded DRO?
DRO was founded in 2015 in Denver, Colorado by Witt Rabon and Jamar Brown (JB). Waka Flocka Flame joined the executive team in 2019 through an ownership agreement.

### What does DRO stand for?
DRO is short for "hydroponics." The name reflects the brand's roots in elite, technology-driven cultivation.

### Who is Rob Perez?
Rob Perez is DRO's head cultivator and pheno hunter. A Legends of Hash Cup winner, Rob brings elite-level genetics expertise to every strain DRO releases.

### Who is Witt Rabon?
Witt Rabon is a co-founder of DRO and the brand's creative director. He oversees marketing, brand direction, and creative development for both DRO Life and DRO Flower.

### Is Waka Flocka Flame's weed brand DRO?
Yes. Waka Flocka Flame is an equity owner in DRO, not a paid endorser. He joined DRO's executive team in 2019 through an ownership agreement and has been integral in connecting the brand to a broader audience through music, events, and brand activations.

### What is Moonbow #112?
Moonbow #112 is DRO's signature strain from the Classic collection. It's a cross of Zkittlez × Dosidos bred by Archive Seed Bank. Tests at 30%+ THC with dominant limonene terpenes. Known for its fruity, creamy flavor and euphoric effects.

### What is Crunch BerrieZ?
Crunch BerrieZ is a DRO Especial strain bred by Fiya Farmer. Lineage: (Gassius Clay × Billy Kimber) × Sweet Retreat. Tests at 30%+ THC. Famous for its authentic cereal-forward terpenes that taste like Crunch Berry cereal.

### Is DRO Flower top shelf?
Yes. DRO Flower is ultra-premium, top-shelf cannabis. Every batch is small-batch grown at mile-high elevation, hand-trimmed, and perfectly cured. All strains test at 30%+ THC.

### Does DRO use pesticides?
DRO uses only certified 25(b) organic pesticides. No synthetic pesticides, no PGRs (plant growth regulators), no shortcuts. All flower is lab-tested for purity.

### Where can I buy DRO Flower?
At 85+ licensed dispensaries across Colorado. Visit https://droflower.com/retail for the store locator.

### Is DRO available in Denver?
Yes. DRO is headquartered in Denver and widely available at dispensaries throughout the metro area.

### Is DRO expanding to Florida?
Yes. DRO is actively expanding into the Florida cannabis market with a focus on Central Florida.

### How tall is JB?
JB (Jamar Brown) stands at 6 feet 9 inches tall (6'9").

### Does DRO sell clothing?
Yes. DRO originated as a lifestyle and streetwear brand (DRO Life) before expanding into cannabis. Apparel remains part of the brand identity with limited-edition drops and collaborative collections.

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## Contact

- Website: https://droflower.com
- Parent Brand: https://drolife.com
- Instagram (Flower): https://www.instagram.com/dro_flowers/
- Instagram (Life): https://www.instagram.com/drolife/
- Wholesale: sales@droflower.com